Wiko accounted for 12.7% market share of mobile phones in France

Smartphone brands of French youth has established his position after two years of establishment.

French smartphone market in particular and Europe in general is still potential for manufacturers of mobile startups. However, stiff competition from major brands, celebrities always be a "stone wall" that other companies is difficult to break and pass.

Founded in 2011 in the French port city of Marseille, the company Wiko has become one of the leading manufacturer and provider smart phone with 1.7 million units sold in France in 2013, according to statistics from the public GFK market research company. according to statistics, as of the end of the month 5/2014, which accounted for 12.7% market share of mobile phones in general and 14.2% market share of smartphones in particular. In addition, there is the choice Wiko of many smartphone users in France on the online channel with 24.4% market share.

Wiko not want to put too much technology into a product that is not helpful for consumers.

In his business motto, Wiko chose to shorten the distance with consumers, creating a combination of technology, design and price. The airline currently has branches in more than 10 countries in Europe and around the world such as Spain, Portugal, Italy, Germany, Switzerland, Belgium, the UK, Algeria, Morocco and Asia. The company's product line in the design process from the selection of materials and colors for each product to the specification of the machine parts are suitable for French consumers as well as European standards .

Wiko not try to "cram" a lot of technology into the phone and turn it into a "smart products" with a higher price compared to the actual needs of consumers. Instead, it gives customers the choice of both matching money, I've satisfied the demands of work and entertainment multimedia, enabling users to turn on personalities, break away from the stereotype of the Dong.